Barbie

IMAGINE THE POSSIBILITIES

Barbie had a bad rap. We needed to change the conversation, remind parents about the fun girls have playing with Barbie, and the real benefits that kind of play has on kids. This was the film that relaunched Barbie.

"OOH, LOOK AT OUR SHINY AWARDS!" (view more)

CANNES LION : Silver Social Video

CANNES LION : Film. Shortlist

CANNES LION : Viral Video. Shortlist

CANNES LION : Effectiveness. Shortlist

EFFIE : Gold. Carpe Diem Products

EFFIE : Silver. Sports & Entertainment

AGP AWARDS : Grand Prix

AGP AWARDS : Gold

ADC : Silver. Branded Content Digital Viral Video

WEBBY AWARDS : Online Commercial – People’s Choice

CLIO : Bronze. Film Craft

CLIO : Film. Shortlist

CLIO : Integrated. Shortlist

ONE SHOW : Film Merit. Online Films and Video

ONE SHOW : Film Merit. Cinema/ 90 Seconds and Under

ONE SHOW : Film Merit. Television/ 60 Seconds

YOUTUBE AWARD : Ad That Restores Your Faith in Humanity

AICP AWARD : Gold. Performance/Dialogue

AOC AWARD : 1st Place. Great Storytelling

ADDY : Silver. Elements of Copywriting

EPICA : Bronze. Online & Viral Film

LIA AWARDS : Silver. Direction

BRITISH ARROWS : Finalist. Direction

WARK : #10 Most Effective Campaign

Million Views

Sales Increase

Organic Shares

Stock Increase

It shifted public perception of the doll almost overnight, racked up 40+ million organic views globally, and posted some of the highest scores Ace Metrix had ever recorded for attention and likeability. Goldman Sachs cited it specifically when they upgraded Mattel to a "Buy," and it helped drive Barbie's first sales increase in three years. This was the beginning of Barbie's incredible renaissance that culminated in the movie.