MEXICAN IS HERDEZ
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Herdez is about as Mexican as Mexican gets, and in the US, Herdez and Mexican culture is often misunderstood. We launched the brand's new positioning 'Mexican is Herdez' with this music video inspired film, giving a taste of modern Mexico - a fusion of tradition with a distinctly modern vibe, that's as LOUD and BOLD as Mexico.
The TV Spot was supported with a whole host of social assets. These were more focused on the individual products, with a need to create 'appetite appeal'.
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