IMAGINE THE POSSIBILITIES
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Barbie had a bad rap. We needed to change the conversation and remind parents about the fun girls have playing with Barbie, and the benefits that play has on children. This was the ad that relaunched Barbie. It causes a dramatic change in public perception of the plastic doll, and was responsible for sending Mattel stock price soaring. This campagin has been credited as the beginning of Barbie's incredible resurgence that culminated in the movie.
AWARDS (view more)
AWARDS (view more)
CANNES LION : Silver Social Video
CANNES LION : Film. Shortlist
CANNES LION : Viral Video. Shortlist
CANNES LION : Effectiveness. Shortlist
EFFIE : Gold. Carpe Diem Products
EFFIE : Silver. Sports & Entertainment
AGP AWARDS : Grand Prix
AGP AWARDS : Gold
ADC : Silver. Branded Content Digital Viral Video
WEBBY AWARDS : Online Commercial – People’s Choice
CLIO : Bronze. Film Craft
CLIO : Film. Shortlist
CLIO : Integrated. Shortlist
ONE SHOW : Film Merit. Online Films and Video
ONE SHOW : Film Merit. Cinema/ 90 Seconds and Under
ONE SHOW : Film Merit. Television/ 60 Seconds
YOUTUBE AWARD : Ad That Restores Your Faith in Humanity
AICP AWARD : Gold. Performance/Dialogue
AOC AWARD : 1st Place. Great Storytelling
ADDY : Silver. Elements of Copywriting
EPICA : Bronze. Online & Viral Film
LIA AWARDS : Silver. Direction
BRITISH ARROWS : Finalist. Direction
WARK : #10 Most Effective Campaign
Million Views
Sales Increase
Organic Shares
Stock Increase
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