ALL REAL. NO DRAMA.
ALL REAL. NO DRAMA.
Avocados are wonderful, but they're tricky little things. Wholly Guacamole gives you the good bits without the drama. We created this troupe of characters to personify those notorious pain points and remind people that there's an easier way to enjoy their favorite, yet tricky fruit.
They became the face of a multi-year campaign for all Wholly products. The Don't Sweat the Prep campaign showed you don’t have to shed tears for perfect guac.
COPYWRITER Mark Donnelly
PRODUCER Christina Hermann
DIRECTOR Matt Darnell
DESIGNER Adrian Navarro
VFX The Mill