SPOT 4 SALE
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To raise awareness for Depaul UK, a youth homeless charity, we hijacked the launch of Apple’s iPhone 6. Joining the queue outside Apple’s flagship London store early, we slept on the street for two nights and put the spot in the queue up for auction on eBay. We raised £570, but more importantly, we got a ton of free (not quite priceless) PR.
AWARDS (view more)
AWARDS (view more)
GRAPHITE PENCIL. D&AD: Outdoor Advertising.
GRAPHITE PENCIL. D&AD: Digital Marketing. Tactical.
GRAPHITE PENCIL. D&AD: Direct Response/ Ambient.
WOOD PENCIL. D&AD: Direct Response/Digital.
BRONZE CLIO. Innovative.
BRONZE CLIO. Integrated.
CLIO. Ambient. Shortlist.
BRONZE ONE SHOW. Direct Marketing/Ambient.
GOLD CREATIVE CIRCLE. Best use of Ambient / Guerilla.
GOLD CREATIVE CIRCLE. Best Brand Activity at a Public Event.
SILVER CREATIVE CIRCLE. Best Low Budget Idea.
BRONZE CREATIVE CIRCLE. Best use of Outdoor.
BRONZE CREATIVE CIRCLE. Outdoor Special Build.
BRONZE CREATIVE CIRCLE. Digital/Social Networking.
BRONZE CREATIVE CIRCLE. Best Event/Product Launch.
CANNES LIONS. Direct. Charities. Shortlist.
CANNES LIONS. Direct. Use of Digital Marketing. Shortlist.
CANNES LIONS. Direct. Creative Performance. Shortlist.
CANNES LIONS. Media. Use of Ambient Media. Shortlist.
CANNES LIONS. Promo and Activation. Use of Ambient. Shortlist.
BRONZE. NEW YORK FESTIVAL. Avant Guard.
NEW YORK FESTIVAL. Direct: use of medium. Ambient. Finalist.
NEW YORK FESTIVAL. Direct: use of medium. Low Budget. Finalist.
NEW YORK FESTIVAL. Public Service Announcements: Direct Marketing. Finalist.
BRONZE EUROBEST. Ambient Media.
EUROBEST. Charities and Non-Profit Organisations. Shortlist.
EPICA. Traditional Media. Shortlist.
CREATIVITY. Editor's pick.
LUERZER'S ARCHIVE. Featured work.
BRITISH ARROWS. Finalist. Charity.
BRITISH ARROWS. Finalist. Integrated.
BRONZE LONDON INTERNATIONAL AWARDS. Integration.
LONDON INTERNATIONAL AWARDS. Finalist. Digital Service/Social Welfare
CREATIVE REVIEW ANNUAL 2015. Best in Book.
We raised £570 selling the spot on Ebay, but more importantly, we got a ton of free Nationwide Press and PR...
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