Cutting avocados is dangerous. And never more so than during Super Bowl, the day America consumes the most guacamole (and the rest!). So we repositioned our pre-packaged guac as 'Avocado Hand Insurance'. You can't cut yourself if you don't cut your own avocados. 

In the week leading up to Super Bowl, we gave out insurance policies in the form of product to keep the hands of guacamole fans safe from stabbings.