SOUNDS OF THE WILD ATLANTIC WAY
SOUNDS OF THE WILD ATLANTIC WAY
Great road trips deserve great soundtracks. To launch Ireland’s now celebrated Wild Atlantic Way – an epic drive down Ireland’s west coast - we created an EP. Two musicians sampled sounds along the route to compose five tracks inspired by this stunning drive, featuring local artists and the landscape itself as an instrument. We supported the EP with a documentary and website to give deeper insight into the music’s creation and the wonders of the western coastline of Ireland.
The route has been a resounding success, generating billions in euros in revenue and supporting tens of thousands of jobs.
D&AD GRAPHITE PENCIL : Outdoor Advertising.
D&AD GRAPHITE PENCIL : Digital Marketing. Tactical.
GOLD CLIO : Digital Integrated
SILVER CLIO : Documentarieovative Media
BRONZE CLIO : Music in Film
BRONZE CLIO : Music in Digital/Social
CLIO : Branded entertainment/Content. Shortlist
CICLOPE FESTIVAL : Original Music. Finalist
SILVER EPICA : Website
SILVER EPICA : Best Use of Music
BRONZE CREATIVE CIRCLE : Best Photography/Digital Craft
MUSIC+SOUND AWARDS : Best Original Composition Online. Finalist
ONE SHOW : Merit. Branded Entertainment/Documentary
Listen to the EP here:
The documentary follows the music's creation and introduces the culture and some of the characters we met along the way. If you've thought about visiting, buy a ticket, it's lovely.
The site gave people a deeper look into the coastline that inspired the EP, as well as the various elements that shaped the final tracks.