When we took on the Behr account, we had one ask - get people who were thinking about painting their homes, to think about Behr. That was the brief in brief. We thought the best way to do this, was to get people to remember Behr. So we launched a song... which you may recognize.

We managed to break our client away from their standalone TV buy and turned BEHRthoven into a 360 campaign with paid, organic and UGC content all culminating in a TikTok competition that got people joining in and singing this far-too catchy ear-worm.